Which phase of the ADDIE model focuses on creating the actual learning materials?

The phase of the ADDIE model that focuses on creating the actual learning materials is the Development phase. During this stage, instructional designers take the conceptual ideas and strategies identified in the earlier phases—Analysis and Design—and convert them into tangible learning resources. This can involve writing text, creating multimedia content, developing assessments, and organizing content into modules or lessons.

The Development phase is essential because it is where the theoretical frameworks and outcomes identified beforehand are brought to life. It allows for the actualization of the instructional plan by producing educational materials that learners will engage with during the training or learning process. This ensures that the instructional objectives set out in previous phases are met with specific, functional resources that support the learning experience.